{"id":3479,"date":"2022-11-30T10:15:16","date_gmt":"2022-11-30T08:15:16","guid":{"rendered":"https:\/\/gentlemenofsweden.se\/about-us\/"},"modified":"2025-10-08T18:01:20","modified_gmt":"2025-10-08T16:01:20","slug":"om","status":"publish","type":"page","link":"https:\/\/gentlemenofsweden.se\/en\/om\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t
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Our history<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gentlemen of Sweden\u00ae was founded back in 2012 with the aim of creating natural hair and beard products for men.<\/p>\n

Now, a decade later, after the company has seen several different owners, we are proud to say that we have finally found our home. Behind Gentlemen of Sweden and its products are now Petter Lundqvist and Tony Johansson, who together have over 60 years of industry experience.<\/p>\n

The company Gentlemen of Sweden AB is a Swedish company with headquarters in Stockholm. The company’s history dates back to 2012 when it was founded and has since been refined to develop, produce and sell only conscious products for men.<\/p>\n

Gentlemen of Sweden AB is wholly owned by Petter Lundqvist and Tony Johansson.<\/p>\n

Petter Lundqvist, who has previously worked with sales and service of hairdressing and barber equipment. If you’ve worked with Wahl or Moser in Sweden, you’ve definitely dealt with Petter. Petter takes care of Gentlemen of Sweden’s customers, both large and small, together with Kenneth.<\/p>\n

Tony Johansson manages the technology and processes behind Gentlemen of Sweden, and can usually be found with his laptop and a cup of coffee. Tony has more than 10 years of experience in e-commerce, customer service, and process optimization. In addition to that, he has also worked both nationally and internationally in the financial sector with information and IT security at a senior level.<\/p>\n

To help us, we have several experienced hairdressers and barbers, including Kenneth Johnsson with 40 years in the hairdressing and barber industry. Kenneth trained as a hairdresser in London and is the company’s product specialist and master barber, so what he doesn’t know about hair and beard care isn’t worth knowing. Maybe that’s why he has been the responsible judge so many times for the Barber Suppliers competition, Barber of the Year, Copenhagen Barber Battle and Head2Head Barber Challenge.<\/p>\n

Everyone who works at and for Gentlemen of Sweden holds our four core values\u2014quality<\/em>, responsibility<\/em>, respect<\/em>, and professionalism<\/em>\u2014in high regard. They are the backbone of the company and the foundation of everything we do, whether it’s developing new products, packaging or customer service.<\/p>\n

Gentlemen of Sweden is always striving to be better and is therefore continuously reviewing our work and doing our very best to reduce the footprint on our nature. We only use recyclable bottles, caps and packaging materials. To reduce both transportation and travel, our entire production is of course located in Sweden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Petter Lundqvist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CEO and Sales<\/span><\/strong><\/p>\n

Taking care of all our customers and suppliers, big and small.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tony Johansson<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Project management, technology and media<\/span><\/strong><\/p>\n

Fueled by coffee, and makes sure that everything related to technology and media works as intended.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Quality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gentlemen of Sweden always strives for the highest possible quality in everything from the creation of products for everyday use to relationships with both customers and suppliers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Respect<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gentlemen of Sweden promotes the values of the gentleman and we believe that respect is an important aspect of all relationships. Respect for the needs of our customers and suppliers, our environment and each other.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Responsibility<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gentlemen of Sweden takes responsibility and ownership of the entire chain from the creation of the products and services it provides all the way to the customer to ensure that both customers and suppliers receive the same quality and experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Professionalism<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gentlemen of Sweden strives to be a role model for other companies by demonstrating a high level of professionalism in everything it does, from product design to marketing and customer service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Our history Gentlemen of Sweden\u00ae was founded back in 2012 with the aim of creating natural hair and beard products for men. Now, a decade later, after the company has seen several different owners, we are proud to say that we have finally found our home. Behind Gentlemen of Sweden and its products are now […]<\/p>\n","protected":false},"author":27,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-fullwidth.php","meta":{"_acf_changed":false,"two_page_speed":[],"footnotes":""},"class_list":["post-3479","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAbout us - Gentlemen of Sweden<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gentlemenofsweden.se\/en\/om\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About us - Gentlemen of Sweden\" \/>\n<meta property=\"og:description\" content=\"Our history Gentlemen of Sweden\u00ae was founded back in 2012 with the aim of creating natural hair and beard products for men. 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