{"id":3523,"date":"2023-08-17T15:20:50","date_gmt":"2023-08-17T14:20:50","guid":{"rendered":"https:\/\/gentlemenofsweden.se\/produkt\/firm-hold-paste-2\/"},"modified":"2026-01-26T09:57:27","modified_gmt":"2026-01-26T07:57:27","slug":"firm-hold-paste","status":"publish","type":"product","link":"https:\/\/gentlemenofsweden.se\/en\/produkt\/firm-hold-paste\/","title":{"rendered":"Firm Hold Paste"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Gentlemen of Sweden Firm Hold Paste is perfect for styling with a medium to firm hold as an effect. It is easy to shape and keeps your style in place all day.<br \/>The finish varies from matte to more lustrous depending on how you work the paste into your hair and your hair quality. Despite its reliable hold, the hair wax is both easy to restyle during the day and easy to wash out when needed.  <\/p>\n<p>The scent is fresh and discreet so that your personality and not the wax is highlighted.<\/p>\n<p>To ensure your scalp feels good, we have also added witch hazel and nettle extract, which are known for their soothing effect.<\/p>\n<p>Apply the desired amount to your palms, then work the product into damp or dry hair. Then, style into the desired haircut (or hairstyle). <\/p>\n<p><strong>Good to know:<\/strong><\/p>\n<ul>\n<li>Medium to firm.<\/li>\n<li>Witch hazel and nettle extracts for a soothing effect on the scalp.<\/li>\n<li>Vegan formula.<\/li>\n<\/ul>\n<p><strong>Suitable for:<\/strong><\/p>\n<ul>\n<li>Suitable for all hair types.<\/li>\n<li>Also works perfectly for the mustache.<\/li>\n<\/ul>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"product-icon\" src=\"https:\/\/gentlemenofsweden.se\/wp-content\/uploads\/2023\/09\/Vegan-Formula-2.png\" alt=\"\" width=\"100\" height=\"100\"><img loading=\"lazy\" decoding=\"async\" class=\"product-icon\" src=\"https:\/\/gentlemenofsweden.se\/wp-content\/uploads\/2023\/08\/Natural-Origin-Firm-Hold-Paste-65-300x300.webp\" alt=\"\" width=\"100\" height=\"100\"><img loading=\"lazy\" decoding=\"async\" class=\"product-icon\" src=\"https:\/\/gentlemenofsweden.se\/wp-content\/uploads\/2024\/09\/gron-salong-300x300.jpg\" alt=\"\" width=\"100\" height=\"100\"><\/div>\n","protected":false},"featured_media":4202,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[123,120],"product_tag":[],"class_list":{"0":"post-3523","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-beard","7":"product_cat-hair","9":"first","10":"instock","11":"taxable","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Firm Hold Paste - Gentlemen of Sweden<\/title>\n<meta name=\"description\" content=\"Explore the possibilities with Gentlemen of Sweden Firm Hold Paste\u2014the ultimate partner for styling with a medium to firm hold. The formula is easy to shape and provides a reliable hold that keeps your style intact all day. What makes this hair paste unique is its ability to adapt to different hair qualities, giving a finish that ranges from matte to lustrous, depending on your styling technique and hair texture.Despite its dependable hold, this hair paste is easy to restyle throughout the day and just as easy to wash out when needed. The scent is fresh and discreet, putting your personality in focus rather than the wax.To promote a healthy scalp, we&#039;ve added witch hazel and nettle extract, known for their soothing properties. Apply the desired amount to your palms, work the product into damp or dry hair, and then style into your desired haircut. With a medium to firm hold and a vegan formula, this hair paste is suitable for all hair types and even works for the mustache.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gentlemenofsweden.se\/en\/produkt\/firm-hold-paste\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Firm Hold Paste - Gentlemen of Sweden\" \/>\n<meta property=\"og:description\" content=\"Explore the possibilities with Gentlemen of Sweden Firm Hold Paste\u2014the ultimate partner for styling with a medium to firm hold. The formula is easy to shape and provides a reliable hold that keeps your style intact all day. What makes this hair paste unique is its ability to adapt to different hair qualities, giving a finish that ranges from matte to lustrous, depending on your styling technique and hair texture.Despite its dependable hold, this hair paste is easy to restyle throughout the day and just as easy to wash out when needed. The scent is fresh and discreet, putting your personality in focus rather than the wax.To promote a healthy scalp, we&#039;ve added witch hazel and nettle extract, known for their soothing properties. Apply the desired amount to your palms, work the product into damp or dry hair, and then style into your desired haircut. With a medium to firm hold and a vegan formula, this hair paste is suitable for all hair types and even works for the mustache.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gentlemenofsweden.se\/en\/produkt\/firm-hold-paste\/\" \/>\n<meta property=\"og:site_name\" content=\"Gentlemen of Sweden\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gentlemenofsweden\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-26T07:57:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gentlemenofsweden.se\/wp-content\/uploads\/2024\/08\/Firm-Hold-Paste-Gentlemen-of-Sweden-1500x1000px-768x768.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gentlemenofsweden.se\/en\/produkt\/firm-hold-paste\/\",\"url\":\"https:\/\/gentlemenofsweden.se\/en\/produkt\/firm-hold-paste\/\",\"name\":\"Firm Hold Paste - Gentlemen of Sweden\",\"isPartOf\":{\"@id\":\"https:\/\/gentlemenofsweden.se\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gentlemenofsweden.se\/en\/produkt\/firm-hold-paste\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gentlemenofsweden.se\/en\/produkt\/firm-hold-paste\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gentlemenofsweden.se\/wp-content\/uploads\/2024\/08\/Firm-Hold-Paste-Gentlemen-of-Sweden-1500x1000px.png\",\"datePublished\":\"2023-08-17T14:20:50+00:00\",\"dateModified\":\"2026-01-26T07:57:27+00:00\",\"description\":\"Explore the possibilities with Gentlemen of Sweden Firm Hold Paste\u2014the ultimate partner for styling with a medium to firm hold. The formula is easy to shape and provides a reliable hold that keeps your style intact all day. What makes this hair paste unique is its ability to adapt to different hair qualities, giving a finish that ranges from matte to lustrous, depending on your styling technique and hair texture.Despite its dependable hold, this hair paste is easy to restyle throughout the day and just as easy to wash out when needed. The scent is fresh and discreet, putting your personality in focus rather than the wax.To promote a healthy scalp, we've added witch hazel and nettle extract, known for their soothing properties. Apply the desired amount to your palms, work the product into damp or dry hair, and then style into your desired haircut. 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The formula is easy to shape and provides a reliable hold that keeps your style intact all day. What makes this hair paste unique is its ability to adapt to different hair qualities, giving a finish that ranges from matte to lustrous, depending on your styling technique and hair texture.Despite its dependable hold, this hair paste is easy to restyle throughout the day and just as easy to wash out when needed. The scent is fresh and discreet, putting your personality in focus rather than the wax.To promote a healthy scalp, we've added witch hazel and nettle extract, known for their soothing properties. Apply the desired amount to your palms, work the product into damp or dry hair, and then style into your desired haircut. 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